Accelerating Knowledge Management with AI at IFC
IFC × New Native — GenAI hackathon and internal deployment
Twelve internal AI solutions in 30 days from KNOWvember 2024’s eight-day hackathon with OpenAI on Azure.

Case study
Overview
IFC (World Bank Group) used generative AI to improve knowledge management, innovation, and operations. With New Native and OpenAI, the KNOWvember 2024 hackathon produced twelve internal solutions in about 30 days.
Case study
KNOWvember 2024
Over eight intensive days, diverse teams tackled real knowledge challenges — making information more accessible and engaging — with hands-on support from New Native.
Leadership perspective — Laura Melchor McCanlies, CIO, IFC
When we embarked on our GenAI journey, we were driven by curiosity, ambition, and belief in its potential. GenAI has sparked excitement and adoption across IFC — it’s about empowering people to think differently, solve problems creatively, and push boundaries.
Seventy-nine participants from all regions formed twelve teams for IFC’s AI hackathon on real-world challenges.
Case study
Goals
Simplify complex content into usable formats
Improve relevance and access to internal knowledge
Increase engagement with interactive, gamified knowledge sharing
Upskill technical and non-technical staff quickly
Case study
Approach
IFC used New Native’s innovation platform, LabLab, for an inclusive hackathon: prep workshops, tutorials, guided prototyping, and Azure plus OpenAI-native tooling for secure builds.
Case study
Outcomes
Twelve distinct internal AI solutions in under a month
Sixty-plus staff trained hands-on on GenAI
Prototypes such as summarizers, dashboards, smart repositories, and gamified learning
Leadership engagement and adoption
Our colleagues are very active in AI adoption, so we expected new insights, skills, and possibilities — and it delivered. Grateful to the IFC team and partners at LabLab.
| Technology | Azure, OpenAI |
| Partner platform | LabLab.ai |
| Timeline | November 2024 (~30 days) |
| Format | Hybrid (online and onsite) |
IFC plans continued work with LabLab to expand GenAI across functions and repeat internal innovation formats.